{"id":8178,"date":"2017-01-16T10:23:25","date_gmt":"2017-01-16T09:23:25","guid":{"rendered":"\/solutions\/marketing-and-communication\/lead-management\/"},"modified":"2017-03-22T12:39:50","modified_gmt":"2017-03-22T11:39:50","slug":"lead-management","status":"publish","type":"page","link":"https:\/\/pat.eu\/en\/solutions\/marketing-and-communication\/lead-management\/","title":{"rendered":"Lead Management"},"content":{"rendered":"<div id=\"pl-8178\"  class=\"panel-layout\" ><div id=\"pg-8178-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-8178-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-8178-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>Every lead is a potential opportunity, a possible future customer. For this reason, technology and processes must support this particularly sensitive and important period of care, knowledge and implementation. Wherever leads may be generated, attracted and engaged, it is essential to ascertain their genuine potential interest. The more qualified information you have, the better you can determine whether a lead is ready or not to be passed onto the sales force. It is key to implement a process of <strong>Lead Management<\/strong> which automatically creates, plans and manages all the marketing and business activities designed to nurture leads and transform them into real business opportunities.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-8178-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-8178-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-8178-1-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"1\" >\t\t\t<div class=\"textwidget\"><div class=\"sa-separator\"><\/div><\/div>\n\t\t<\/div><\/div><\/div><div id=\"pg-8178-2\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-8178-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-8178-2-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><a href=\"\/en\/products\/infinitecrm\/\">InfiniteCRM<\/a>\u00a0allows you to outline Lead Management through automated processes which can engage the best qualified leads in targeted marketing action with the aim of transforming these contacts into opportunities, and from opportunities into customers.<br \/> Based on information gathered, through one integrated tool you can define and manage ad hoc marketing campaigns for each lead, to make the most of their attention and interest.<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-8178-2-1\"  class=\"panel-grid-cell\" ><div id=\"panel-8178-2-1-0\" class=\"so-panel widget widget_sow-image panel-first-child panel-last-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-17bc2272b535-8178\"\n\t\t\t\n\t\t>\n\n<div class=\"sow-image-container\">\n\t\t<img src=\"https:\/\/pat.eu\/wp-content\/uploads\/lead-management.jpg\" width=\"514\" height=\"374\" srcset=\"https:\/\/pat.eu\/wp-content\/uploads\/lead-management.jpg 514w, https:\/\/pat.eu\/wp-content\/uploads\/lead-management-300x218.jpg 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" title=\"lead-management crm\" alt=\"lead-management crm\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><\/div><\/div><div id=\"pg-8178-3\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-8178-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-8178-3-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"4\" >\t\t\t<div class=\"textwidget\"><div class=\"sa-separator\"><\/div><\/div>\n\t\t<\/div><\/div><\/div><div id=\"pg-8178-4\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-8178-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-8178-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"5\" ><div class=\"m-icons m-icon-check panel-widget-style panel-widget-style-for-8178-4-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>Monitor the source of your leads and the particular marketing material that caught their attention.<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-8178-4-0-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"6\" ><div class=\"m-icons m-icon-check panel-widget-style panel-widget-style-for-8178-4-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>Significantly improve qualified leads that could become your future customers.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-8178-4-1\"  class=\"panel-grid-cell\" ><div id=\"panel-8178-4-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"7\" ><div class=\"m-icons m-icon-check panel-widget-style panel-widget-style-for-8178-4-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>Target the best qualified leads showing real interest.<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-8178-4-1-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"8\" ><div class=\"m-icons m-icon-check panel-widget-style panel-widget-style-for-8178-4-1-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>Control lead hand-over to the sales force to ensure that all information is transferred securely and intact.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-8178-5\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-8178-5-0\"  class=\"panel-grid-cell\" ><div id=\"panel-8178-5-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"9\" >\t\t\t<div class=\"textwidget\"><div class=\"sa-separator\"><\/div><\/div>\n\t\t<\/div><\/div><\/div><div id=\"pg-8178-6\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-8178-6-0\"  class=\"panel-grid-cell\" ><div id=\"panel-8178-6-0-0\" class=\"so-panel widget widget_sow-button panel-first-child panel-last-child\" data-index=\"10\" ><div class=\"popmake-request-demo-infinitecrm panel-widget-style panel-widget-style-for-8178-6-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-button so-widget-sow-button-flat-17f0d3787447-8178\"\n\t\t\t\n\t\t><div class=\"ow-button-base ow-button-align-center\">\n\t<a\n\thref=\"#\"\n\t\tclass=\"ow-icon-placement-left ow-button-hover\" \t>\n\t\t<span>\n\t\t\t\n\t\t\tREQUEST A DEMO OF INFINITECRM\t\t<\/span>\n\t<\/a>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Every lead is a potential opportunity, a possible future customer. For this reason, technology and processes must support this particularly sensitive and important period of care, knowledge and implementation. Wherever leads may be generated, attracted and engaged, it is essential to ascertain their genuine potential interest. The more qualified information you have, the better you [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":7675,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-full-width.php","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lead Management - Pat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pat.eu\/en\/solutions\/marketing-and-communication\/lead-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Management - Pat\" \/>\n<meta property=\"og:description\" content=\"Every lead is a potential opportunity, a possible future customer. For this reason, technology and processes must support this particularly sensitive and important period of care, knowledge and implementation. Wherever leads may be generated, attracted and engaged, it is essential to ascertain their genuine potential interest. 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